1. It comes from the idea that people have a strong need to fit in and have an undeniable need to belong and feel apart of something. So people buy and join brands to fulfill their need to belong to something; to be apart of something bigger than themselves.
2. All of the strategies have something to do with grabbing the attention of the buyers. Each one has something to do with looking, seeming, presenting itself as better than the competition. The ways that they do this vary greatly but the goals are the same which is to catch the attention of the consumer and to keep their attention by appearing or being better than the competition.
3. As to where are we headed. We are headed toward a place where there are no rules for advertising that company's will have unlimited access and power to do what they need to to sell their product. From naked girls selling the product to the promise of drugs with the purchase of a product. All in all it is headed in a bad direction.
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