1. Which is not one of 5 cognitive message strategies
a. generic b. preemptive c. comparative d. animation
2. Which one is not a key advertising personal
a. account executive b. traffic manager c. creative's d. company mascot
3. Which is not a step in choosing an agency
a. set goals b. select process and criteria c. select agency d. all of the above
4. Which one of these is not apart of the buying process
a. identification of what you want b. identification of products c. product selection d. none of the above
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